Cable communication / Thomas F. Baldwin and D. Stevens McVoy

By: Contributor(s): Material type: TextTextPublication details: New Jersey : Prentice-Hall, c1983Description: xv, 416 pages : illustrations ; 24 cmISBN:
  • 131101714
Subject(s): LOC classification:
  • HE 8700.7 .B35 1983
Contents:
Part I. Technology -- Chapter 1, Introduction -- Chapter 2. Headend -- Chapter 3.Distribution Plant -- Chapter 4. Home Drop -- Chapter 5. Two-Way Technology -- Part II. Services -- Chapter 6. Over-the-Air, Access, Community, and Automated Channels -- Chapter 7. Satellite-Delivered Programming -- Chapter 8. Pay Television -- Chapter 9. Two-Way Service -- Part III. Public Policy -- Chapter 10. Federal and State Policy -- Chapter 11. Franchising -- Part IV. Organization and Operation -- Chapter 12. Ownership -- Chapter 13. Audience and Programming -- Chapter 14. Marketing and Advertising -- Chapter 15. Business Operation -- Part V. The Future -- Chapter 16. Impact of New Communication Technologies.
Summary: This book is written for all those who have a need or a desire to learn about the cable communications industry college students studying communication and communication systems; professionals in cable and the other communication industries seeking a single source of information about all the aspects of cable; citizens and government officials active in franchising, supervision of franchises, and refranchising; investors looking for an overview of this industry that will need substantial new capital in the next few years; producers of programs for cable; and finally, the general reader with an interest in communication. To the general reader, we suggest that cable is a fascinating industry with a potentially significant role to play in human communication. Widespread knowledge of this communication system, still in its formative stages, is probably necessary to the fulfillment of its promise.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex Relegation Room Communication GC HE 8700.7 .B35 1983 (Browse shelf(Opens below)) c.1 Available NULIB000005668

Includes index.

Part I. Technology -- Chapter 1, Introduction -- Chapter 2. Headend -- Chapter 3.Distribution Plant -- Chapter 4. Home Drop -- Chapter 5. Two-Way Technology -- Part II. Services -- Chapter 6. Over-the-Air, Access, Community, and Automated Channels -- Chapter 7. Satellite-Delivered Programming -- Chapter 8. Pay Television -- Chapter 9. Two-Way Service -- Part III. Public Policy -- Chapter 10. Federal and State Policy -- Chapter 11. Franchising -- Part IV. Organization and Operation -- Chapter 12. Ownership -- Chapter 13. Audience and Programming -- Chapter 14. Marketing and Advertising -- Chapter 15. Business Operation -- Part V. The Future -- Chapter 16. Impact of New Communication Technologies.

This book is written for all those who have a need or a desire to learn about the cable communications industry college students studying communication and communication systems; professionals in cable and the other communication industries seeking a single source of information about all the aspects of cable; citizens and government officials active in franchising, supervision of franchises, and refranchising; investors looking for an overview of this industry that will need substantial new capital in the next few years; producers of programs for cable; and finally, the general reader with an interest in communication. To the general reader, we suggest that cable is a fascinating industry with a potentially significant role to play in human communication. Widespread knowledge of this communication system, still in its formative stages, is probably necessary to the fulfillment of its promise.

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