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1. Books
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Basic marketing : a managerial approach / E. Jerome McCarthy and William D. Perreault by
Edition: Tenth edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Illinois : Irwin Inc., c1990
Availability: Items available for loan: LRC - Annex (1)Collection, call number: Gen. Ed. - CBA GC HF 5415.3 .M369 1990.

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2. Books
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Basic marketing : a managerial approach / E. Jerome McCarthy by
Edition: Eighth Edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Illinois : Irwin Inc., c1984
Availability: Items available for loan: LRC - Annex (1)Collection, call number: Gen. Ed. - CBA GC HF 5415.13 .M33 1984.

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