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Principles and practice of sport management / Lisa P. Masteralexis

By: Contributor(s): Material type: TextTextPublication details: Sudbury, Massachusetts : Jone and Bartlett Learning, c2012Edition: Fourth editionDescription: xii, 603 pages : illustrations ; 23 cmISBN:
  • 9780763796075
Subject(s): LOC classification:
  • GV 713 .P75 2012
Contents:
1. History of sport management -- 2. Management principles applied to sport management -- 3. Marketing principles applied to sport management -- 4. Financial and economic principles applied to sport management -- 5. Legal principles applied to sport management -- 6. Ethical principles applied to sport management -- 7. High school and youth sports -- 8. Collegiate sport -- 9. International sport -- 10. Professional sport -- 11. Sports agency -- 12. Facility management -- 13. Event management -- 14. Sport sales -- 15. Sport sponsorship -- 16. Sport communications -- 17. Sport broadcasting -- 18. Sport and new media -- 19. The sporting goods and licensed products industries -- 20. Golf and club management -- 21. Recreational sport -- 22. Strategies for career success.
Summary: From the basic knowledge and skill sets of a sport manager to current trends and issues in the sport management industry, Principles and Practice of Sport Management, Fourth Edition provides the foundation for students as they study and prepare for a variety of sport management careers. The editors and chapter contributors, all well-known sport industry professionals, show students how to apply their new knowledge
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC GV 713 .P75 2012 (Browse shelf(Opens below)) c.1 Available NULIB000006897

Includes index.

1. History of sport management -- 2. Management principles applied to sport management -- 3. Marketing principles applied to sport management -- 4. Financial and economic principles applied to sport management -- 5. Legal principles applied to sport management -- 6. Ethical principles applied to sport management -- 7. High school and youth sports -- 8. Collegiate sport -- 9. International sport -- 10. Professional sport -- 11. Sports agency -- 12. Facility management -- 13. Event management -- 14. Sport sales -- 15. Sport sponsorship -- 16. Sport communications -- 17. Sport broadcasting -- 18. Sport and new media -- 19. The sporting goods and licensed products industries -- 20. Golf and club management -- 21. Recreational sport -- 22. Strategies for career success.

From the basic knowledge and skill sets of a sport manager to current trends and issues in the sport management industry, Principles and Practice of Sport Management, Fourth Edition provides the foundation for students as they study and prepare for a variety of sport management careers. The editors and chapter contributors, all well-known sport industry professionals, show students how to apply their new knowledge

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