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Marketing management / Greg W. Marshall and Mark W. Johnston

By: Contributor(s): Material type: TextTextPublication details: New York, NY : McGraw Hill Education, c2015Edition: 2nd EditionDescription: xxvi, 504 pages : color illustrations ; 28 cmISBN:
  • 9780078028861
Subject(s): LOC classification:
  • HF 5415.3 .M3699 2015
Contents:
Part 1. Discover marketing management -- Part 2. Use information to drive marketing -- Part 3. Develop the value offering - the product experience Part 4. Price and deliver the value offering -- Part 5. Communicate the value offering through the elements of integrated marketing communications -- Part 6. Bring it all together - global and performance dimensions
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5415.3 .M3699 2015 (Browse shelf(Opens below)) c.1 Available NULIB000011509

Includes index.

Part 1. Discover marketing management -- Part 2. Use information to drive marketing -- Part 3. Develop the value offering - the product experience Part 4. Price and deliver the value offering -- Part 5. Communicate the value offering through the elements of integrated marketing communications -- Part 6. Bring it all together - global and performance dimensions

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