Amazon cover image
Image from Amazon.com

Marketing to mindstates : the practical guide to applying behavioral design to research and marketing / Will Leach

Contributor(s): Material type: TextTextPublication details: [United States] : Lioncrest Publishing, c2021Description: 258 pages ; 22 cmISBN:
  • 9781544512402
Subject(s): LOC classification:
  • HF 5415.32 .L43 2021
Contents:
Understanding human behavior. -- Why do we behave the way we do? -- Where marketing and research fall short --What is behavior design? -- The mindstate behavioral model. Activate the goal -- Prime the need -- Frame the choice -- Trigger the behavior -- Applying the mindstate behavioral model to marketing. Applying the mindstate behavioral model -- Marketing to mindstates.
Summary: Your nonconscious mind will filter out more than 99 percent of marketing you "see" today. Traditional marketing simply doesn't work in today's complex world. To reach today's customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors--a process called Behavior Design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing readers to temporary moments of influence called mindstates. Using his Mindstate Behavioral Model, he shows you specifically how to create behaviorally optimized messaging designed to activate these mindstates and trigger real emotional engagement.
Item type: Books - Reserve
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books - Reserve Books - Reserve National University - Manila LRC - Annex Reserve Communication RES HF 5415.32 .L43 2021 (Browse shelf(Opens below)) c.1 Available NULIB000018565

Newly Updated for 2021.

Understanding human behavior. -- Why do we behave the way we do? -- Where marketing and research fall short --What is behavior design? -- The mindstate behavioral model. Activate the goal -- Prime the need -- Frame the choice -- Trigger the behavior -- Applying the mindstate behavioral model to marketing. Applying the mindstate behavioral model -- Marketing to mindstates.

Your nonconscious mind will filter out more than 99 percent of marketing you "see" today. Traditional marketing simply doesn't work in today's complex world. To reach today's customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors--a process called Behavior Design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing readers to temporary moments of influence called mindstates. Using his Mindstate Behavioral Model, he shows you specifically how to create behaviorally optimized messaging designed to activate these mindstates and trigger real emotional engagement.

There are no comments on this title.

to post a comment.