Marketing accounting services / Robert J. Listman

By: Material type: TextTextPublication details: Illinois : Dow Jones-Irwin, c1988Description: xi, 196 pages : illustrations ; 22 cmISBN:
  • 870948970
Subject(s): LOC classification:
  • HF 5415 .L77 1988
Contents:
Developing a marketing orientation : a strategic decision -- Planning and evaluating the marketing program -- Promotional mix decisions
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex Relegation Room Gen. Ed. - CBA GC HF 5415 .L77 1988 (Browse shelf(Opens below)) c.1 Available NULIB000005858

Includes index.

Developing a marketing orientation : a strategic decision -- Planning and evaluating the marketing program -- Promotional mix decisions

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