Cross-Cultural Communication : theory and practice / Brian J. Hurn and Barry Tomalin
Material type:
- 9780230391130
- HM 1211 .H87 2013

Item type | Current library | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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National University - Manila | LRC - Annex General Circulation | Secondary Education - English | GC HM 1211 .H87 2013 (Browse shelf(Opens below)) | c.1 | Available | NULIB000014141 |
Includes bibliographical references and index.
Introduction 1. What is Cross-Cultural Communication? -- 2. Key Thinkers in Cross-Cultural Communication -- 3. Key Thinkers in Cross-Cultural Communication -- 4. The International Use of English -- 5. Developing Cross-Cultural Communication Skills -- 6. Selection and Preparation for Foreign Assignments -- 7. Leadership Across Cultures -- 8. International Team Building and Team Working -- 9. Effect of Culture on International Negotiations -- 10. Multiculturalism and Diversity -- 11. Globalization and its Effect on Culture -- 12. Cultural Diplomacy and Nation Branding -- 13. Transfer of Skills, Technology and Knowledge -- 14. Cultural Profiling and Classification -- 15. Teaching Cross-Cultural Communication.
A comprehensive survey of the key areas of research in cross-cultural communication, based on the authors' experience in organizing and delivering courses for undergraduate and postgraduate students and in business training in the UK and overseas.
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