Sport public relations and communication / Maria Hopwood, Paul Kitchin and James Skinner

Includes index.

Bringing public relations and communication studies to sport -- Public relations and communication in sport -- Sport relationship management -- Sport marketing public relations -- Sport social responsibility -- Community relations and engagement -- Sport volunteerism -- Crisis communication and sport public relations -- The public relations role of fans ans supporters' groups -- Cross-cultural sport public relations and communication -- New communications media for sport -- Public relations for players -- International sport public relations

An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include:discussion customized to apply directly to sports management, thoroughly exploring the nuances of the field case studies used throughout the book.