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Laddering : unlocking the potential of consumer behavior / Eric V. Holtzclaw

By: Material type: TextTextPublication details: Hoboken, New Jersey : John Wiley & Son, Inc., c2013Description: xvi, 208 pages : illustrations ; 24 cmISBN:
  • 9781118566121
Subject(s): LOC classification:
  • HF 5415.32 .H65 2013
Contents:
History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study -- Confirming and fine-tuning your ladders: The social media family case study -- Latticing: finding the overlap in ladders: travel personas case study -- Lensing -- Practical application of laddering : Bissell word-of-mouth marketing case study -- The way foreword
Summary: Laddering explains how to better understand your customers' core values. Learn to ask the right questions from your customers, use it to analyze.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5415.32 .H65 2013 (Browse shelf(Opens below)) c.1 Available NULIB000009236

Includes index.

History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study -- Confirming and fine-tuning your ladders: The social media family case study -- Latticing: finding the overlap in ladders: travel personas case study -- Lensing -- Practical application of laddering : Bissell word-of-mouth marketing case study -- The way foreword

Laddering explains how to better understand your customers' core values. Learn to ask the right questions from your customers, use it to analyze.

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