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Global marketing management / Masaaki Kotabe and Kristiaan Helsen

By: Contributor(s): Material type: TextTextPublication details: New Jersey : Wiley, c2011Edition: Fifth EditionDescription: xxiii, 717 pages : illustrations ; 28 cmISBN:
  • 9780470505748
Subject(s): LOC classification:
  • HF 1416 .K68 2011
Contents:
Globalization -- Global economic environment -- Financial environment -- Cultural issues and buying behavior -- Political and legal environment -- Global marketing research -- Global segmentation and positioning -- Global marketing strategies -- Global market entry modes -- Global product development -- Marketing products and services -- Global pricing -- Communicating with the world consumer -- Sales management -- Global logistics and distribution -- Export and import management -- Planning, organization, and control of global marketing operations -- Marketing in emerging markets -- Global marketing and the Internet.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex General Circulation Gen. Ed. - CBA GC HF 1416 .K68 2011 (Browse shelf(Opens below)) c.1 Available NULIB000006552

Includes index.

Globalization -- Global economic environment -- Financial environment -- Cultural issues and buying behavior -- Political and legal environment -- Global marketing research -- Global segmentation and positioning -- Global marketing strategies -- Global market entry modes -- Global product development -- Marketing products and services -- Global pricing -- Communicating with the world consumer -- Sales management -- Global logistics and distribution -- Export and import management -- Planning, organization, and control of global marketing operations -- Marketing in emerging markets -- Global marketing and the Internet.

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