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Managing sport events / T. Christopher Greenwell, Leigh Ann Danzey-Bussell, and David J. Shonk

By: Contributor(s): Material type: TextTextPublication details: Illinois : Human Kinetcs, c2014Description: xi, 228 pages ; 30 cmISBN:
  • 9780736096119
Subject(s): LOC classification:
  • GV 713 .G65 2014
Contents:
Understanding the sport event industry -- Event conceptualization -- Event bidding -- Event staffing -- Event budgeting -- Event sponsorship -- Event marketing -- Media promotion and relations -- Contract considerations -- Risk management and negligence -- Event services and logistics -- Event-day management -- Postevent details and evaluation
Summary: Managing Sport Events presents the principles and practices of effective event management, taking readers through the entire process from event conception through post event evaluation.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex General Circulation Physical Education - Sports and Wellness GC GV 713 .G65 2014 (Browse shelf(Opens below)) c.1 Available NULIB000011945

Includes bibliographical references and index.

Understanding the sport event industry -- Event conceptualization -- Event bidding -- Event staffing -- Event budgeting -- Event sponsorship -- Event marketing -- Media promotion and relations -- Contract considerations -- Risk management and negligence -- Event services and logistics -- Event-day management -- Postevent details and evaluation

Managing Sport Events presents the principles and practices of effective event management, taking readers through the entire process from event conception through post event evaluation.

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