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The art of event planning : pro tips from an industry insider / Gianna Cardinale Gaudini

By: Material type: TextTextPublication details: [Place of publication not identifed] : [publisher not identified], c2019Description: 196 pages ; 26 cmISBN:
  • 9781733119627
Subject(s): LOC classification:
  • GT 3405 .G38 2019
Contents:
1. So you think you want to be an event planner -- 2. Building your rock star team -- 3. Defining your target audience -- 4. Honing your event strategy -- 5. Establishing your niche : from cabernet to contracts -- 6. Finding the perfect venue, and beyond -- 7. Creating a memorable environment -- 8. Drive engagement through personalization and technology -- 9. "Surprise and delight" - It's all in the details -- 10. Plan corporate events like a professional -- 11. What to expect in the future -- 12. Conclusion
Summary: As the event planning industry evolves, so do attendee expectations for experiences. In part, this is due to a growth of content and stimuli across all mediums, but it is also a result of the increasing role of technology available to enhance practically every component within the event and experimental spectrum.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Main General Circulation Hospitality Management GC GT 3405 .G38 2019 (Browse shelf(Opens below)) c.1 Available NULIB000017798

The art of event planning :, The

1. So you think you want to be an event planner -- 2. Building your rock star team -- 3. Defining your target audience -- 4. Honing your event strategy -- 5. Establishing your niche : from cabernet to contracts -- 6. Finding the perfect venue, and beyond -- 7. Creating a memorable environment -- 8. Drive engagement through personalization and technology -- 9. "Surprise and delight" - It's all in the details -- 10. Plan corporate events like a professional -- 11. What to expect in the future -- 12. Conclusion

As the event planning industry evolves, so do attendee expectations for experiences. In part, this is due to a growth of content and stimuli across all mediums, but it is also a result of the increasing role of technology available to enhance practically every component within the event and experimental spectrum.

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