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Services marketing : an integrated approach / Raymond P. Fisk, Stephen J. Grove and Joby John

By: Contributor(s): Material type: TextTextPublication details: Ohio : Cengage Learning Asia Pte Ltd, c2014Edition: Fourth EditionDescription: xxiii, 261 pages : illustrations ; 26 cmISBN:
  • 9781285057132
Subject(s): LOC classification:
  • HD 9980.5 .F57 2014
Contents:
Part 1. Foundations of services marketing -- Part 2. Creating the interactive experience -- Part 3. Promising the interactive service experience -- Part 4. delivering and ensuring a successful customer -- Part 5. Management issues in services marketing.
Summary: Interactive Services Marketing, fourth edition, covers the essentials of services marketing with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions both in face-to-face communication and in connections through technology.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HD 9980.5 .F57 2014 (Browse shelf(Opens below)) c.1 Available NULIB000009295

Includes index.

Part 1. Foundations of services marketing -- Part 2. Creating the interactive experience -- Part 3. Promising the interactive service experience -- Part 4. delivering and ensuring a successful customer -- Part 5. Management issues in services marketing.

Interactive Services Marketing, fourth edition, covers the essentials of services marketing with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions both in face-to-face communication and in connections through technology.

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