Principles of advertising and IMC / Tom Duncan

By: Material type: TextTextPublication details: Chicago : McGraw Hill Education, c2005Edition: Second EdiitonDescription: xxvii, 774 pages : color illustrations ; 29 cmISBN:
  • 71250409
Subject(s): LOC classification:
  • HF 5415.13 .D86 2005
Contents:
How brands are built -- Basic MC strategies for building brands -- Creating, sending, and receiving brand messages -- The marketing communication functions -- The big picture
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5415.13 .D86 2005 (Browse shelf(Opens below)) c.1 Available NULIB000009659

Includes index.

How brands are built -- Basic MC strategies for building brands -- Creating, sending, and receiving brand messages -- The marketing communication functions -- The big picture

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