Communications writing and design : the integrated manual for marketing, advertising, and public relations / John DiMarco

Includes index.

The connectivity between research, writing, and design -- Writing technical, persuasive, and news communication -- Communication design -- Creative research methods -- Design tools -- Marketing projects -- Advertising projects -- Public relations projects -- Social media for marketing, advertising, and public relations.

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.-Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles -Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques -Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work -Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors.