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Marketing research : tools and techniques / Nigel Bradley

By: Material type: TextTextPublication details: Oxford, United Kingdom : Oxford University Press, c2013Edition: third editionDescription: xx, 527 pages : illustrations ; 25 cmISBN:
  • 9780199655090
Subject(s): LOC classification:
  • HF 5415.2 .B73 2013
Contents:
Part 1. Research Preparation -- Part 2. Data Collection -- Part 3. Analysis and Communication -- Part 4. Marketing Research Contexts.
Summary: Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, the text is organized around the core themes of research preparation, data collection, analysis and communication of findings, and how skills and techniques are used in different research contexts. The author adopts a sound balance between theory and practice and demonstrates how marketing concepts can be carried out in reality, and which methods are most appropriate for particular types of research.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Main General Circulation Gen. Ed. - CBA GC HF 5415.2 .B73 2013 (Browse shelf(Opens below)) c.1 Available NULIB000008756

Includes bibliographical references and index.

Part 1. Research Preparation -- Part 2. Data Collection -- Part 3. Analysis and Communication -- Part 4. Marketing Research Contexts.

Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, the text is organized around the core themes of research preparation, data collection, analysis and communication of findings, and how skills and techniques are used in different research contexts. The author adopts a sound balance between theory and practice and demonstrates how marketing concepts can be carried out in reality, and which methods are most appropriate for particular types of research.

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