Textbook of salesmanship / Frederick A. Russell, Frank Herman Beach, and Richard H. Buskirk

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw Hill Education, c1978Edition: TENTH EDITIONDescription: x, 546 pages : illustrations ; 25 cmISBN:
  • 70543364
Subject(s): LOC classification:
  • HF 5438.25 .R87 1978
Contents:
Part One. Introduction -- Part Two. Preparation for Selling -- Part Three. The Selling Process -- Part Four. The Persuader as A Person.
Summary: In the preface to the ninth edition we related that there had been a call made by a keynote speaker at the 1971 meeting of the American Marketing Association for more attention to the development of selling skills in our educational pro-grams. It has been particularly satisfying to note a resurgence of interest in the teaching of selling in our educational institutions. Student enrollments in selling courses are up significantly.
Item type: Books
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Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex Relegation Room Marketing Management GC HF 5438.25 .R87 1978 (Browse shelf(Opens below)) c.1 Available NULIB000005955

Includes index.

Part One. Introduction -- Part Two. Preparation for Selling -- Part Three. The Selling Process -- Part Four. The Persuader as A Person.

In the preface to the ninth edition we related that there had been a call made by a keynote speaker at the 1971 meeting of the American Marketing Association for more attention to the development of selling skills in our educational pro-grams. It has been particularly satisfying to note a resurgence of interest in the teaching of selling in our educational institutions. Student enrollments in selling courses are up significantly.

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