Creative planning throughout the organization / James F. Bandrowski

By: Material type: TextTextPublication details: New York : American Management Association c1985Description: 80 pages : illustrations ; 24 cmISBN:
  • 814423191
Subject(s): LOC classification:
  • HD 30.28 .B36 1985
Contents:
The case for creative planning -- Top management's role and benefits: a chapter for presidents -- Understanding creativity, or delving into the mind of a genius -- The creative planning process -- Techniques for imaginative strategic thinking -- Group creativity, evaluation, and planning -- Creative planning with large groups -- Creative departmental planning -- How and when to start.
Summary: Highly successful companies are innovators. Perhaps the most persuasive case for creativity in business was made by John F. Welch, who at the age of 45 became chairman of the board at General Electric. In his April 26, 1984, speech at Cornell University entitled, "Competitiveness from Within- -Beyond Incrementalism," Welch called for a new spirit of entrepreneurship.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex Relegation Room Gen. Ed. - CBA GC HD 30.28 .B36 1985 (Browse shelf(Opens below)) c.1 Available NULIB000005612

Includes bibliographical references.

The case for creative planning -- Top management's role and benefits: a chapter for presidents -- Understanding creativity, or delving into the mind of a genius -- The creative planning process -- Techniques for imaginative strategic thinking -- Group creativity, evaluation, and planning -- Creative planning with large groups -- Creative departmental planning -- How and when to start.

Highly successful companies are innovators. Perhaps the most persuasive case for creativity in business was made by John F. Welch, who at the age of 45 became chairman of the board at General Electric. In his April 26, 1984, speech at Cornell University entitled, "Competitiveness from Within- -Beyond Incrementalism," Welch called for a new spirit of entrepreneurship.

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