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Business communication design: creativity, strategies, and solutions / Pamela A. Angell

By: Material type: TextTextPublication details: Maidenhead : McGraw Hill Education, c2007Edition: Second EditionDescription: xxviii, 612 pages : illustrations ; 25 cmISBN:
  • 9780071105835
Subject(s): LOC classification:
  • HF 5718 .A54 2007
Contents:
1 The Basics -- 2 How Business Communicates -- 3 Creating Effective Messages -- 4 Listening: A Silent Hero -- 5 Creating and Using Meaning -- 6 Designing Messages with Words -- 7 Designing Oral Presentations -- 8 Business Writing Design -- 9 Direct and Indirect Communication Strategies -- 10 The Business of Reports: Informal and Formal Report Writing -- 11 Writing Strategies for Reports and Proposals -- 12 Culture: Inside and Out -- 13 Interpersonal and Collaborative Messages -- 14 The Business of Change and Conflict -- 15 Creating a Career and Designing Resumes -- 16 Interviewing to Get the Job -- 17 Creativity and Visual Design
Summary: Emphasizes the role of critical and creative thinking in the communication process. This book offers a model for message design that focuses on the needs of the people involved in the communication and the circumstances of the message. It addresses the variety of communication options that modern workers face.
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5718 .A54 2007 (Browse shelf(Opens below)) c.1 Available NULIB000000319

Includes bibliographical references.

1 The Basics -- 2 How Business Communicates -- 3 Creating Effective Messages -- 4 Listening: A Silent Hero -- 5 Creating and Using Meaning -- 6 Designing Messages with Words -- 7 Designing Oral Presentations -- 8 Business Writing Design -- 9 Direct and Indirect Communication Strategies -- 10 The Business of Reports: Informal and Formal Report Writing -- 11 Writing Strategies for Reports and Proposals -- 12 Culture: Inside and Out -- 13 Interpersonal and Collaborative Messages -- 14 The Business of Change and Conflict -- 15 Creating a Career and Designing Resumes -- 16 Interviewing to Get the Job -- 17 Creativity and Visual Design

Emphasizes the role of critical and creative thinking in the communication process. This book offers a model for message design that focuses on the needs of the people involved in the communication and the circumstances of the message. It addresses the variety of communication options that modern workers face.

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