Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler and Gary Armstrong 
 - 14th Edition. 
 - Boston, Massachusetts :  Pearson,  c2013 
 - 636 pages :  illustrations ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1. Defining marketing and the marketing process -- 2. Understanding the marketplace and consumers -- 3. Designing a customer-driven strategy and mix -- 4. Extending marketing. 
<br/><br/><label>ISBN: </label>9780273779827 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING --TEXTBOOKS
<br/><br/><label>LC Class. No.: </label>HF 5415 .K68 2013