Lusch, Robert F.

Retailing : an introduction / Robert F. Lusch, Patrick M. Dunne and James R. Carver - Andover, Mass. : Cengage Learning Asia Pte Ltd, c2011 - 594 pages : illustrations ; 24 cm.

Includes index.

Part 1. Introduction to retailing -- Part 2. The retailing environment -- Part 3. Market selection and location analysis -- Part 4. Managing retail operations -- Part 5. Retail administration

9789814319881


RETAIL TRADE

HF 5429 .L87 2011