TY  - BOOK
AU  - Roberts, Mary Lou
AU  - Zahay, Debra
TI  - Internet marketing/E-commerce
SN  - 9781285120805
AV  - HF 5415.1265 .R63 2013  
PY  - 2013///
CY  - Andover, Mass.
PB  - Cengage Learning Asia Pte Ltd
KW  - MARKETING
N1  - Part 1. Foundations of internet marketing -- Part 2. Essential internet marketing tools -- Part 3. Developing internet marketing strategies and programs -- Part 4. Evaluating performance and opportunities
ER  -