Internet marketing/E-commerce /
Mary-lou Roberts and Debra Zahay
- Philippine Edition
- Andover, Mass. : Cengage Learning Asia Pte Ltd, c2013
- xx, 340 pages : illustrations ; 23 cm.
Part 1. Foundations of internet marketing -- Part 2. Essential internet marketing tools -- Part 3. Developing internet marketing strategies and programs -- Part 4. Evaluating performance and opportunities