Roberts, Mary Lou

Internet marketing/E-commerce / Mary-lou Roberts and Debra Zahay - Philippine Edition - Andover, Mass. : Cengage Learning Asia Pte Ltd, c2013 - xx, 340 pages : illustrations ; 23 cm.

Part 1. Foundations of internet marketing -- Part 2. Essential internet marketing tools -- Part 3. Developing internet marketing strategies and programs -- Part 4. Evaluating performance and opportunities

9781285120805


MARKETING

HF 5415.1265 .R63 2013