TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Principles of marketing
SN  - 9789810698591
AV  - HF 5415 .K68 2008 
PY  - 2008///
CY  - Singapore
PB  - Pearson
KW  - MARKETING
N1  - Includes bibliographical references; Part 1. Marketing and the marketing process -- Part 2. The marketplace and consumers -- Part 3. Creating a customer-driven strategy and marketing mix -- Part 4. Extending marketing
ER  -