Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler and Gary Armstrong 
 - 12th Edition 
 - Singapore :  Pearson,  c2008 
 - xxxiii, 557 pages ;  26 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>Part 1. Marketing and the marketing process -- Part 2. The marketplace and consumers -- Part 3. Creating a customer-driven strategy and marketing mix -- Part 4. Extending marketing. 
<br/><br/><label>ISBN: </label>9789810698591 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415 .K68 2008