TY  - BOOK
AU  - Stotlar, David K.
TI  - Developing successful sport sponsorship plans
SN  - 9781885693877
AV  - GV 716 .S76 2009 
PY  - 2009///
CY  - Morgantown, West Virginia
PB  - Fitness Information Technology
KW  - SPORTS SPONSORSHIP -- UNITED STATES
N1  - Includes bibliographical references and index; Understanding sport sponsorship -- Prospecting for sponsors -- Identifying sponsor needs -- Olympic sponsorship opportunities -- Individual athlete sponsorships -- Financial implications -- Developing successful sport sponsorship proposals -- Securing sponsorship agreements -- Managing sport sponsorships
N2  - Developing successful sport sponsorship plans has evolved through several years of developing, reviewing and critiquing sport sponsorships and draws on internationally renowned sports marketing professor and author David Stotlar's experience in academia and the sport industry
ER  -