Stotlar, David K. <br/><br/>
Developing successful sport sponsorship plans / 
David K. Stotlar 
 - Third edition 
 - Morgantown, West Virginia :  Fitness Information Technology,  c2009 
 - ix, 128 pages :  illustrations ;  29 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Understanding sport sponsorship -- Prospecting for sponsors -- Identifying sponsor needs -- Olympic sponsorship opportunities -- Individual athlete sponsorships -- Financial implications -- Developing successful sport sponsorship proposals -- Securing sponsorship agreements -- Managing sport sponsorships 
<br/><br/> Developing successful sport sponsorship plans has evolved through several years of developing, reviewing and critiquing sport sponsorships and draws on internationally renowned sports marketing professor and author David Stotlar's experience in academia and the sport industry. 
<br/><br/><label>ISBN: </label>9781885693877 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SPORTS SPONSORSHIP -- UNITED STATES
<br/><br/><label>LC Class. No.: </label>GV 716 .S76 2009