Entrepreneurship : successfully launching new ventures /
Bruce R. Barringer and R. Duane Ireland
- Fourth edition
- Boston, Massachusetts : Pearson, c2012
- xxv, 563 pages : illustrations ; 29 cm.
Includes bibliographical references and index.
Decision to become an entrepreneurship -- Developing successful business ideas -- Moving from an idea to an entrepreneurial firm -- Managing and growing an entrepreneurial firm
This book provides a thoughtful, practical guide to the process of successfully launching and growing an entrepreneurial venture.