Barringer, Bruce R.

Entrepreneurship : successfully launching new ventures / Bruce R. Barringer and R. Duane Ireland - Fourth edition - Boston, Massachusetts : Pearson, c2012 - xxv, 563 pages : illustrations ; 29 cm.

Includes bibliographical references and index.

Decision to become an entrepreneurship -- Developing successful business ideas -- Moving from an idea to an entrepreneurial firm -- Managing and growing an entrepreneurial firm

This book provides a thoughtful, practical guide to the process of successfully launching and growing an entrepreneurial venture.

9780132555524


ENTREPRENEURSHIP

HB 615 .B37 2012