Petty, J. William. <br/><br/>
Managing small business :  an entrepreneurial emphasis / 
J. William Petty [and three others] 
 - International edition 
 - [Australia] :  South-Western,  c2012 
 - xxiii, 817 pages :  color illustrations ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>PART 1: Entrepreneurship: a world of opportunity - 1. The entrepreneurial life -- 2. Integrity and ethics of entrepreneurship -- PART 2: Starting from scratch or joining an existing business -- 3. Starting the business -- 4. Franchises and buyouts -- 5. The family business -- PART 3: Developing the new venture business plan -- 6. Creating business plans -- 7. The marketing plan -- 8. The organization of the business -- 9. The location plan -- 10. Financial statements -- 11. Projecting financial requirements -- 12. A firm's sources of financing -- 13. The harvest plan -- PART 4: Focusing on the customer: marketing growth strategies -- 14. Customer relationships -- 15. Product and supply chain management -- 16. Pricing and credit -- 17. Promotional planning -- 18. Global marketing -- PART 5: Managing growth in the small business -- 19. Professional management and leadership -- 20. Human resource management -- 21. Operations management -- 22. Managing the firm's assets -- 23. Risk management -- Cases -- Appendix A: Sample business plan -- Appendix B: Valuing a business 
<br/><br/> Its aim is to provide instruction and guidance that will greatly improve your odds for success towards its own entrepreneurial journey. 
<br/><br/><label>ISBN: </label>9781111821173 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SMALL BUSINESS - MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HD 62.7 .M36 2012