TY  - BOOK
AU  - Iacobucci, Dawn
TI  - Marketing management
SN  - 9789814416351
AV  - HF 5415.13 .I33 2012  
PY  - 2012///
CY  - Singapore
PB  - Cengage Learning Asia Pte Ltd
KW  - MARKETING MANAGEMENT
N1  - Includes index; Marketing strategy  -- Product positioning -- Positioning via price, place, and promotion -- -- Positioning assessment through the customer lens -- Capstone
ER  -