Iacobucci, Dawn <br/><br/>
Marketing management / 
Dawn Iacobucci 
 - Second Edition. | Philippine Edition. 
 - Singapore :  Cengage Learning Asia Pte Ltd,  c2012 
 - xi, 243 pages :  illustrations ;  26 cm. 
<br/><br/>Includes index. 
<br/><br/>Marketing strategy  -- Product positioning -- Positioning via price, place, and promotion -- -- Positioning assessment through the customer lens -- Capstone 
<br/><br/><label>ISBN: </label>9789814416351 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF 5415.13 .I33 2012