TY  - BOOK
AU  - Diola, Zenaida S.
AU  - Tichepco, Edgar M. 
TI  - Marketing a simplified approach: text and cases 
SN  - 9789715848633
AV  - HF 5415 .D56 2009  
PY  - 2009///
CY  - Quezon City, Philippines
PB  - C & E Publishing Inc.
KW  - MARKETING
N1  - Includes bibliographical references; Part 1. An Overview -- Part 2.The First P: Product -- Part 3. The Second P: Price -- Part 4. The Third P: Place -- Part 5. The Fourth P: Promotion
N2  - Marketing is one of the most interesting subjects in the field of business, covering various topics such as the challenges of product innovation, rudiments of price-setting, choice of marketing channels and intermediaries, and availability and effectiveness of different promotional techniques and media
ER  -