Diola, Zenaida S. <br/><br/>
Marketing a simplified approach :  text and cases / 
Zenaida S. Diola and Edgar M. Tichepco 
 - Quezon City, Philippines :  C & E Publishing Inc.,  c2009 
 - xii, 196 pages ;  22 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>Part 1. An Overview -- Part 2.The First P: Product -- Part 3. The Second P: Price -- Part 4. The Third P: Place -- Part 5. The Fourth P: Promotion. 
<br/><br/> Marketing is one of the most interesting subjects in the field of business, covering various topics such as the challenges of product innovation, rudiments of price-setting, choice of marketing channels and intermediaries, and availability and effectiveness of different promotional techniques and media. 
<br/><br/><label>ISBN: </label>9789715848633 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415 .D56 2009