TY  - BOOK
AU  - Levens, Michael
TI  - Marketing: defined, explained, applied 
SN  - 9789810696894
AV  - HF 5415 .L48 2012 
PY  - 2012///
CY  - Boston, Massachusetts
PB  - Prentice-Hall
KW  - MARKETING
N1  - Includes index; Part 1. Explaining -- Part 2. Creating -- Part 3. Strategizing -- Part 4. Managing -- Part 5. Integrating
ER  -