Levens, Michael <br/><br/>
Marketing :  defined, explained, applied / 
Michael Levens 
 - Second Edition 
 - Boston, Massachusetts :  Prentice-Hall,  c2012 
 - xi, 371 pages :  illustrations ;  27 cm. 
<br/><br/>Includes index. 
<br/><br/>Part 1. Explaining -- Part 2. Creating -- Part 3. Strategizing -- Part 4. Managing -- Part 5. Integrating. 
<br/><br/><label>ISBN: </label>9789810696894 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415 .L48 2012