TY  - BOOK
AU  - Kotler, Philip
AU  - Bowen, John T.;Makens, James C.
TI  - Marketing for hospitality and tourism
SN  - 9789810697501
AV  - TX 911.3.M3 .K68 2010 
PY  - 2010///
CY  - Boston, Massachusetts
PB  - Pearson
KW  - TOURISM -- MARKETING
N1  - Includes index; Part 1. The hospitality and tourism marketing process --  Part 2. Hospitality and tourism marketing opportunities and strategies --  Part 3. The hospitality and tourism marketing mix --  Part 4. Managing hospitality and tourism marketing
ER  -