TY  - BOOK
AU  - Kotabe, Masaaki
AU  - Helsen, Kristiaan
TI  - Global marketing management
SN  - 9780470505748
AV  - HF 1416 .K68 2011 
PY  - 2011///
CY  - New Jersey
PB  - Wiley
KW  - EXPORT MARKETING -- MANAGEMENT
N1  - Includes index; Globalization -- Global economic environment -- Financial environment -- Cultural issues and buying behavior -- Political and legal environment -- Global marketing research -- Global segmentation and positioning -- Global marketing strategies -- Global market entry modes -- Global product development -- Marketing products and services -- Global pricing -- Communicating with the world consumer -- Sales management -- Global logistics and distribution -- Export and import management -- Planning, organization, and control of global marketing operations -- Marketing in emerging markets -- Global marketing and the Internet
ER  -