Kotabe, Masaaki <br/><br/>
Global marketing management / 
Masaaki Kotabe and Kristiaan Helsen 
 - Fifth Edition 
 - New Jersey :  Wiley,  c2011 
 - xxiii, 717 pages :  illustrations ;  28 cm. 
<br/><br/>Includes index. 
<br/><br/>Globalization -- Global economic environment -- Financial environment -- Cultural issues and buying behavior -- Political and legal environment -- Global marketing research -- Global segmentation and positioning -- Global marketing strategies -- Global market entry modes -- Global product development -- Marketing products and services -- Global pricing -- Communicating with the world consumer -- Sales management -- Global logistics and distribution -- Export and import management -- Planning, organization, and control of global marketing operations -- Marketing in emerging markets -- Global marketing and the Internet. 
<br/><br/><label>ISBN: </label>9780470505748 
<br/><br/><label>Subjects--Topical Terms: </label><br/>EXPORT MARKETING -- MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF 1416 .K68 2011