TY  - BOOK
AU  - Aronson, Elliot
TI  - The social animal
SN  - 716705524
AV  - HM 251 .A76 1976  
PY  - 1976///
CY  - San Francisco, California
PB  - W. H. Freeman and Company
KW  - SOCIAL PSYCHOLOGY
N1  - Includes index; 1. What is social psychology? -- 2. Conformity -- 3. Mass Communication, propaganda, and persuasion -- 4. Self-justification -- 5. Human Aggression -- 6. Prejudice -- 7. Attraction: why people like each other -- 8. Communication in sensitivity-training groups -- 9. Social psychology as a science
N2  - The purpose of this volume is unashamedly to spell out the relevance that sociopsychological research might have for some of the problems besetting contemporary society
ER  -