Newsom, Doug <br/><br/>
This is PR :  the realities of public relations / 
Doug Newsom and Alan Scott. 
 - Third Edition 
 - California :  Wadsworth Publishing Company,  c1985 
 - xix, 518 pages :  illustrations ;  23 cm. 
<br/><br/>Includes index. 
<br/><br/>Part 1. The role of PR -- Part 2. Research for PR -- Part 3. PR Audiences -- Part 4. Communication-Art and Style -- Part 5. PR in Action -- Part 6. PR's legal and ethical environment. 
<br/><br/> This book is devoted to discussing what PR is and isn't, how it began and what it is today. 
<br/><br/><label>ISBN: </label>534042872 
<br/><br/><label>Subjects--Topical Terms: </label><br/>PUBLIC RELATIONS
<br/><br/><label>LC Class. No.: </label>HM 263 .N49 1985