TY  - BOOK
AU  - Murphy, Herta A.
TI  - Effective business communications
SN  - 70440948
AV  - HF 5721 .M87 1988 
PY  - 1988///
CY  - Manila, Philippines
PB  - Philippine Graphic Arts, Inc.
KW  - COMMUNICATIONS
N1  - Includes index; Part One. Background for communicating -- Part Two. Major plans for letters and memos -- Part Three. Special messages -- Part Four. Reports -- Part Five. Oral communications -- Part Six. Significant concerns for effective business communication
N2  - This fifth edition, like its popular, widely adopted predecessors, emphasizes that the purpose and the receiver (audience) of every message should profoundly affect its content, organization, and style of presentation. In keeping with this theme, the book's broad subject matter is practical, ethical, and thorough. Condensed wherever possible, it is integrated with significant new materials, updates, and revisions. Its organization, visual aids, and clear conversational style make meaningful reading easy
ER  -