TY  - BOOK
AU  - Riebel, John P.
TI  - How to write successful business letters
SN  - 668024836
AV  - HF 5726 .R54 1971 
PY  - 1971///
CY  - New York
PB  - Arco Publishing Company, Inc
KW  - WRITTING LETTER
N1  - Includes index; 1. Put yourself in your reader's place -- 2. Write as you talk -- 3. Don't have I-trouble -- 4. Successful business letters are planned -- 5. Business letters are costly -- 6. Get off to a flying start -- 7. Don't stumble when you start -- 8. End with a bang -- 9. Don't fumble in the end zone -- 10. The sunshine of your smile -- 11. Every letter is a sales letter -- 12. Inquiries deserve first-class treatment -- 13. A soft answer turneth away wrath -- 14. Punctuation-gestures in writing -- 15. The pause that refresh
N2  - This writing must be clear, correct, and it must usually be concise. As Shakespeare observed in Hamlet, "brevity is the soul of wit." But as a later-day philosopher, Ching Chow, so sagely added, "it can also be the cause of obscurity." Therefore, we must be very careful to make our letters concise so as to save time (ours and our reader's), but also NOT to make them obscure. Otherwise, we have written in vain, and a further letter will have to be written, maybe more
ER  -