Kazmi, S. H. H. <br/><br/>
Advertising & sales promotion / 
S. H. H. Kazmi and Satish K. Batra 
 - 2nd Edition 
 - [Place of publication not identifed] :  Excel Books,  c2004 
 - xiii, 633 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Section 1. Advertising -- Section 2. Sales Promotion 
<br/><br/><label>ISBN: </label>8174463941 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SALES PROMOTION
<br/><br/><label>LC Class. No.: </label>HF 5823 .K11 2004