TY  - BOOK
AU  - Russell, Frederick A.
AU  - Beach, Frank Herman ;Buskirk, Richard H. 
TI  - Textbook of salesmanship
SN  - 70543364
AV  - HF 5438.25 .R87 1978 
PY  - 1978///
CY  - New York
PB  - McGraw Hill Education
KW  - SALES
N1  - Includes index; Part One. Introduction -- Part Two. Preparation for Selling -- Part Three. The Selling Process -- Part Four. The Persuader as A Person
N2  - In the preface to the ninth edition we related that there had been a call made by a keynote speaker at the 1971 meeting of the American Marketing Association for more attention to the development of selling skills in our educational pro-grams. It has been particularly satisfying to note a resurgence of interest in the teaching of selling in our educational institutions. Student enrollments in selling courses are up significantly
ER  -