Russell, Frederick A. <br/><br/>
Textbook of salesmanship / 
Frederick A. Russell, Frank Herman Beach, and Richard H. Buskirk 
 - TENTH EDITION 
 - New York :  McGraw Hill Education,  c1978 
 - x, 546 pages :  illustrations ;  25 cm. 
<br/><br/>Includes index. 
<br/><br/>Part One. Introduction -- Part Two. Preparation for Selling -- Part Three. The Selling Process -- Part Four. The Persuader as A Person. 
<br/><br/> In the preface to the ninth edition we related that there had been a call made by a keynote speaker at the 1971 meeting of the American Marketing Association for more attention to the development of selling skills in our educational pro-grams. It has been particularly satisfying to note a resurgence of interest in the teaching of selling in our educational institutions. Student enrollments in selling courses are up significantly. 
<br/><br/><label>ISBN: </label>70543364 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SALES
<br/><br/><label>LC Class. No.: </label>HF 5438.25 .R87 1978