TY  - BOOK
AU  - Micali, Paul J.
TI  - The Lacy technique of salesmanship
SN  - 801592011
AV  - HF 5438.25 .M53 1982 
PY  - 1982///
CY  - New York
PB  - Hawthorn Books
KW  - SELLING
N1  - 1. The Road Map to Riches in Selling -- 2. Developing A winning Sales Personality -- 3. Creative Selling -- 4. The Approach -- 5. The Demonstration -- 6. The Close -- 7. Overcoming Objections -- 8. Sales Strategies -- 9. Organization and Imagination -- 10. Analysis and Checkup
N2  - Salesmanship, like everything else, has a style. People who are formally trained in selling methods will acquire a style that is usually much more effective than one they develop on their own
ER  -