TY  - BOOK
AU  - Varley, Rosemary
TI  - Retail product management: buying and merchandising 
SN  - 415327156
AV  - HF 5429 .V35 2006 
PY  - 2006///
CY  - New York
PB  - Routledge
KW  - RETAIL TRADE
N1  - Includes index; 1. Introduction to Retail Product Management : Scope and Concepts -- 2. The Role of Retail Product Managers -- 3. Category Management -- 4. Product Range Planning and Selection -- 5. Supply Sources -- 6. Ordering Quantities and Stock Control -- 7. Managing the Response to Sales -- 8. Allocating Space to Products -- 9. Retail Design -- 10. Visual Merchandising -- 11. Communicating the Product Offer -- 12. Evaluating Retail Product Management Performance -- 13. Product Management in Non-Store Retailing -- 14. International Retail Product Management
N2  - This text represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to acquire a deeper knowledge of a key area of retailing management
ER  -