Varley, Rosemary <br/><br/>
Retail product management :  buying and merchandising / 
Rosemary Varley 
 - Second edition 
 - New York :  Routledge,  c2006 
 - xxvii, 263 pages :  illustrations ;  26 cm. 
<br/><br/>Includes index. 
<br/><br/>1. Introduction to Retail Product Management : Scope and Concepts -- 2. The Role of Retail Product Managers -- 3. Category Management -- 4. Product Range Planning and Selection -- 5. Supply Sources -- 6. Ordering Quantities and Stock Control -- 7. Managing the Response to Sales -- 8. Allocating Space to Products -- 9. Retail Design -- 10. Visual Merchandising -- 11. Communicating the Product Offer -- 12. Evaluating Retail Product Management Performance -- 13. Product Management in Non-Store Retailing -- 14. International Retail Product Management 
<br/><br/> This text represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to acquire a deeper knowledge of a key area of retailing management 
<br/><br/><label>ISBN: </label>415327156 
<br/><br/><label>Subjects--Topical Terms: </label><br/>RETAIL TRADE
<br/><br/><label>LC Class. No.: </label>HF 5429 .V35 2006