Peter, J. Paul <br/><br/>
Consumer behavior and marketing strategy / 
J. Paul Peter and Jerry C. Olson 
 - [Place of publication not identifed] :  McGraw Hill Education,  c1999 
 - xxv, 545 pages ;  26 cm. 
<br/><br/>Includes index. 
<br/><br/>Section 1. A perspective on consumer behavior -- Section 2. Affect and cognition and marketing strategy -- Section 3. Behavior and marketing strategy -- Section 4. The environment and marketing strategy -- Section 5. Consumer analysis and marketing strategy. 
<br/><br/><label>ISBN: </label>71188525 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING STRATEGY
<br/><br/><label>LC Class. No.: </label>HF 5415.3 .P463 1999