TY  - BOOK
AU  - Roberto, Ned
TI  - User-friendly marketing research: how to use marketing research to make profitable decisions 
SN  - 9718611053
AV  - HF 5415.2 .R63 2002 
PY  - 2002///
CY  - [Manila, Philippines]
PB  - LifeCycle Press
KW  - MARKETING RESEARCH
N1  - Includes bibliographical references; Part 1. An overview of market research -- Part 2. Research techniques useful in product management -- Part 3. research projects that support advertising, sales, distribution and pricing
ER  -